When we look at a place to live, most of us assume, at least a little, that a higher price means a better life.
In some ways that makes sense. Expensive places are often expensive because many people want to live there, and they usually want to live there for good reasons: jobs, hospitals, culture, connections.
I wanted to see how well that assumption holds up in Italy. So I put the newest house prices next to ISTAT's well-being data for eleven provinces, four expensive ones and seven at a half or a third of the price, and looked at what the difference seems to buy.
What do you really get for the price of a home?
The price is the average for ordinary homes across each province, weighted by where people actually live. The other columns come from ISTAT's BES well-being data, which measures quality of life in every Italian province, and from ISTAT's crime statistics and the European Environment Agency.
| Province | Region | Price per m² | Life expectancy | Avoidable mortality | Specialists | Employment | Reported crime | PM10 |
|---|---|---|---|---|---|---|---|---|
| Milano | Lombardy | €3,110 | 84.7 | 15.8 | 44.3 | 77.2% | 6,989 | 27.9 |
| Bolzano | Trentino-Alto Adige | €2,894 | 84.6 | 15.2 | 29.6 | 79.9% | 3,363 | – |
| Rimini | Emilia-Romagna | €2,238 | 84.6 | 14.9 | 34.3 | 73.9% | 6,042 | 20.0 |
| Firenze | Tuscany | €2,236 | 84.7 | 14.6 | 45.1 | 79.6% | 6,567 | 22.7 |
| Siena | Tuscany | €1,408 | 84.5 | 14.8 | 57.3 | 77.2% | 3,042 | 18.6 |
| Arezzo | Tuscany | €1,212 | 84.2 | 14.6 | 28.6 | 76.0% | 3,245 | 18.1 |
| Macerata | Marche | €1,096 | 84.0 | 15.1 | 24.3 | 69.7% | 2,630 | – |
| Udine | Friuli-Venezia Giulia | €1,018 | 84.0 | 16.9 | 33.2 | 75.8% | 2,981 | 19.2 |
| Terni | Umbria | €999 | 83.4 | 16.2 | 36.2 | 70.1% | 3,459 | 24.3 |
| Perugia | Umbria | €899 | 84.3 | 15.9 | 37.0 | 74.5% | 3,555 | 19.0 |
| Lecce | Puglia | €739 | 83.2 | 17.7 | 26.6 | 55.4% | 2,813 | – |
Price: OMI, second half of 2025, population-weighted average for the province. Life expectancy at birth: ISTAT BES, 2024. Avoidable mortality: deaths under 75 per 10,000 residents that timely care or prevention could largely avoid, age-standardized, ISTAT BES, 2022. Specialists: medical specialists per 10,000 inhabitants, ISTAT BES, 2023. Employment: share of people aged 20–64 in work, ISTAT BES, 2024. Reported crime: per 100,000 residents, ISTAT, 2024. PM10: annual average, µg/m³, EEA, 2024; a dash means no figure is published.
Could Siena give you much of what you love about Florence for less?
The comparison I found most striking is within Tuscany.
A square meter in the province of Siena costs about €1,408, compared with about €2,236 in the province of Florence. Yet the two have almost the same life expectancy, 84.5 and 84.7 years, and almost the same rate of avoidable deaths.
Siena has more medical specialists per person than any other province in the table, and more than almost any province in Italy. It reports less than half as much crime per resident as Florence, and its air is somewhat cleaner.
The province of Arezzo, at about €1,212, has exactly the same avoidable mortality rate as Florence, 14.6 per 10,000. It has far fewer specialists, though, at 28.6 per 10,000 against Florence's 45.1.
What changes when a home costs a third as much as in Milan?
In the northeast, a square meter in the province of Udine, in Friuli-Venezia Giulia, costs about €1,018, roughly a third of the price in the province of Milan, at about €3,110.
Udine reports less than half as much crime per resident as Milan, and its average PM10 level, 19.2, is much lower than Milan's 27.9. Employment is close, at about 76% against 77%. Life expectancy is a little lower in Udine, at 84.0 years against 84.7, and Milan has more specialists.
Macerata looks affordable, but what might you miss?
The province of Macerata, in the Marche, reports the least crime of any province in the table, 2,630 per 100,000 residents, and has an avoidable mortality rate, 15.1, lower than most Italian provinces. Its homes cost about €1,096 per square meter.
It also shows where cheaper provinces can fall short. Macerata has the fewest medical specialists in the table, 24.3 per 10,000, and about 11.5% of its residents' hospital stays take place in another region. Its employment rate, about 70%, is well below Florence's or Bolzano's.
When might paying more actually be worth it?
None of this suggests that the expensive provinces are poor value. They offer things that this table cannot fully show.
The most consistent difference is work. Florence, Bolzano and Milan have employment rates of 77% to 80%. Macerata and Terni are around 70%, and Lecce, the least expensive province in the table at about €739 per square meter, about 55%. For a retiree that may not affect daily life much. For a younger family, or for anyone who would like to work locally, it may be the most important figure here.
The big cities also have the most specialists, the largest hospitals, international airports, universities, museums and a larger English-speaking community. Many people would happily pay for that.
And some of the differences in crime reflect who is counted. Milan, Florence and Rimini all receive large numbers of visitors, and ISTAT divides crimes by residents only. Crimes against tourists, such as pickpocketing, therefore raise the rate per resident in a way that may say little about life in a residential neighborhood.
Your idea of a good life may be different from others
What makes a good life is different for each of us. Our cost versus quality of life chart places every Italian province by price and by a combined well-being score, and lets you decide how much each part of life counts for you: health, safety, environment, services, work and the rest. The provinces that come out ahead change quite a bit depending on what you choose.
What I'd check before putting a cheaper province on my shortlist
If you're comparing a more expensive province with a more affordable one, I recommend starting with what you need in everyday life.
Which parts of quality of life do you actually use? If you are retired, employment rates may make less difference to your daily life than specialists and hospitals. If you work, the reverse may be true.
How far are you willing to travel for specialist care? Some affordable provinces have fewer specialists and send more patients to other regions. That can be perfectly manageable, especially if a larger hospital is an hour away, but it is worth knowing in advance.
Would you rather have the city or the quiet? Lower crime and cleaner air often come with fewer restaurants, fewer flights and fewer people who speak English. For many people that is the appeal. For others it is a reason to stay closer to a city.
What provincial averages can't tell you about daily life
Province averages cover very different places. The province of Florence includes the city and dozens of small towns. A province's price and well-being figures describe all of them together.
OMI prices describe the market, not a listing. They come from the tax agency's records of real transactions and tend to run below the asking prices you see online, especially for homes marketed to foreign buyers.
The data comes from different years. Prices are from the second half of 2025, while the well-being indicators range from 2022 to 2024. Places change slowly, but it is worth remembering the figures were not all measured at the same moment.
Air quality data is missing for some provinces. The European Environment Agency publishes no 2024 PM10 figure for Bolzano, Macerata or Lecce in our data, so the table leaves them blank rather than guessing.
Where these comparisons come from
Prices come from the Agenzia delle Entrate's OMI for the second half of 2025, for ordinary homes in normal condition, averaged across each province's comuni and weighted by population. Well-being indicators come from ISTAT's BES for Italian provinces, 2025 edition, with reference years from 2022 to 2024. Reported crime comes from ISTAT for 2024 and PM10 from the European Environment Agency for 2024. You can open every province in this piece on its own page, with the source and year next to each number, and explore all 67 BES indicators on our BES page. For a ranking built on the same well-being data, see our earlier piece on where in Italy you might have the best life.
I hope this helps you look beyond the price tag and find places worth exploring for yourself. If you've moved from an expensive part of Italy to a quieter one, or the other way around, I'd love to hear how it compared. Did life get better, worse, or simply different?



